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Lockdown 2021: An Order Update from Wild Things Gifts
The team at Wild Things would like to wish you a very Happy New Year, but of course, things were never going to turn rosy the instant the calendar flipped.
We're back to challenge mode as we enter what looks to be the final, most trying lockdown of the pandemic. Many of our customers are still trading online, so we remain committed to keeping you in stock with a range of bestselling gifts, jewellery and collectibles.
Ordering From Wild Things During Lockdown:
Okay, so here's the latest: we'll be closed on Fridays until further notice, but from Monday to Thursday it's business as usual.
If you call our sales number on those days, chances are you'll get through to our sales superstar Lisa. Of course, you can always place your order online - night or day - right here on the website.
In the circumstances deliveries may take a little bit longer but at a minimum we certainly aim to ship any order placed between Friday and Wednesday on the following Thursday. As always full tracking details will be provided with your order confirmation - just make sure someone is around to collect it on arrival!
Chatting Shop: An Audience with Progressive Gifts (January 2021 Issue)
Closing off the tumultuous year that has been 2020 and the positive things retailers can look forward to in the not-too-distant future…
Driven by the ongoing pandemic and Brexit, do you think there will be an even stronger appetite for products that have been Made in Britain, with both retailers and consumers seeing it as increasingly important when making a purchase?
Without a shadow of a doubt. But of course, shopping conscientiously isn’t a particularly new trend; people have been more selective of which businesses they support and more interested in the origins of a product for quite some time. The pandemic has just brought it all into very sharp focus. One of the few silver linings of this year is that it has brought a greater appreciation of the things on our doorstep – local businesses, people in the community, the nature and outdoor spaces around us.
It’s a shame that it took a pandemic to encourage that, but I’m hopeful it’s something we don’t forget after this is all over!
How has your marketing changed over the course of 2020?
Just about every aspect of what we do is British, through and through. Not just the products, but the entire production line itself – they’re designed here, made here, quality checked here and shipped from here. As that has become a big selling point in recent times, we’ve adjusted our own marketing to reflect this fact (and, in turn, our stockists can confidently pass this onto their customers).
Regarding marketing support, what do you offer retailers in relation to Made In Britain products?
It's not unfair to say that large swathes of the gift industry were daunted by the idea of trading online, especially the small brick & mortar businesses. Either the feeling of hopelessness when it comes to competing with the big boys – we all know who I’m talking about - or straight-forward technophobia. And that’s not a dig; they’re understandable fears, especially if you’ve never even owned a business website before to suddenly having to process eCommerce and get good at online marketing, fast.
And we’re proud to see them rise to such a big challenge. A lot of our customers are getting extremely savvy at an impressive pace, and we’ve been doing our utmost to help them make the transition – providing online marketing materials, making ordering their stock online easier than ever, and adding numerous features for our account holders (such as easily downloading high-quality product images for their own web stores).
Speaking of the Supply Chain, what about the dreaded Brexit situation?
I won’t lie, it’s been a real headache for us given that our premium quality crystal components come from the continent before being assembled here, and we do export out to Europe. There are still a lot of question marks and the details from the top aren’t forthcoming, even this late into the day, but we’ve largely worked through these issues.
In terms of the effect it has (or will have) on supplying our customers, it’s very much business as usual. We saw the writing on the wall with regards to crates getting stuck in Felixstowe and made sure our stock room was filled to the rafters well ahead of time. A lot of gift wholesalers – mentioning no names - have a habit of letting people down with stock shortages, especially at this time of the year. We won’t be one of them.
What does the future hold?
We’re all keenly aware that the turnover figures for high street retail make for grim reading, but I’ve got a lot of optimism for the gift industry and particularly the kinds of products we sell. Naturally with everything that’s going on, there’s even greater demand than ever for very personal, heartfelt gifts (doubly so if they’re handcrafted in Britain). We’ve certainly got the product to capitalise on it – interest in the Wild Things range has never been stronger.
Capturing a Rainbow in Crystal: An Update on our ‘Thank You’ Suncatchers
The regular Thursday night applause may already seem like a distant memory, but the nation’s appreciation of healthcare workers remains as strong as ever.
Wild Things collectors and enthusiasts will recall the launch of our ‘Thank You’ rainbow suncatchers back in August – a limited edition piece in the Crystal Fantasy range, directly inspired by the great outpouring of support displayed in windows up and down the country.
We’re proud to report that not only has this product become a bestseller for our stockists but it has also allowed us to make a direct contribution to NHS Charities Together.
Owing to its popularity we are extending the availability of the Thank You Rainbow into 2021 – if you’d like to introduce this morale-booster to your customers or replenishing your existing stock, don’t hesitate to call the Wild Things sales team on 01392 211268.
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Wild Things Gifts Ltd - COVID-19 Business Continuity Plan
It remains business as usual for the team at Wild Things Gifts Ltd, however, we are mindful of the impact Coronavirus / COVID-19 may cause. With the spread of Coronavirus, we want to share with you what we are doing to minimize any potential disruption.
We have created a business continuity plan which includes:
- Identifying employees at increased risk.
- Enabling more of our people to work from home (including split teams).
- Developing contingency plans for the situation where most, or all, staff need to work from home on an on-going basis
- The creation of an internal response team has been established to guide our preparations and continuously monitor the situation.
- Following the Gov.UK guidelines to reduce the chances of infection and the spread of the virus.
As always, we remain committed to supporting your business during this period and will continue to monitor the situation, providing you with updates appropriately.
Wild Things Gifts Ltd
Unit 5, Kenton Place
Exeter EX2 8QN
t. 44 (0) 1392 211268
Registration No.: 07050963
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