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The Wild Things Guide to Selling Online
Your doors may be closed, but your customers are still out there. Introducing...
THE JARGON-FREE GUIDE TO SELLING ONLINE
FOR TOTAL TECHNOPHOBES AND/OR PEOPLE IN A HURRY
Let's not beat around the bush here: some of you are only considering selling online because it has become a necessity. Others may have been meaning to get a digital store up for ages, but never knew where to begin.
The good news? It isn't nearly as scary as it may seem from the outset, and this guide will have your online store looking ship-shape in no time. Let's take the plunge together:
1. Getting Some Wild Things Stock
This one's a doddle, because if you're a Wild Things customer you probably know our website like the back of your hand already!
One thing you may not know, however, is that we've got a new feature - rather than adding everything to your shopping card individually, you can now upload a batch order directly from your desktop (really handy if you tend to repeat the same items). Here's how it's done:
If you have any further queries regarding accounts or the order process, hit up our FAQ page which covers just about every question you may have (or contact us if not!)
Once you've got your stock, you'll need some beautiful, high-resolution digital images...
.... why not use ours?
Here are those steps in text format:
a) Log in to your account
b) Select “Product Data Download Page” from the list
c) Use the drop-down selector to choose which period you wish to download*
d) Save the .CSV spreadsheet to your computer, then open it in Excel.
e) Columns F & G will display a direct link to images for that product; simply copy this address and paste it into a new browser window.
f) Right click the image, then choose ‘Save as…’ and select where you want to download it to.
g) You’re all done!
*Please note that if your selected date range does not contain any orders, nothing will happen when you click ‘Download File’. Expand the range and try again.
3. Listing Your Stock Online
You've got some amazing stock to sell and some lovely photos of it. Regardless of whether you plan on posting them to a website or sharing them socially, you'll need a method to take payments - here are the main options open to you, as well as their pros and cons:
PayPal is arguably the simplest option, but it's far from elegant - not all of your customers will have a PayPal account, it's clunky to build a web store around and the seller fees are rather hefty.
Wix and Squarespace are website builders that have taken over the competition solely based on how easy they are to use. With zero coding knowledge you can build a website from scratch in a single afternoon - and yes, we're talking about a website with full sales-processing capabilities. The only issue with both is that, again, you pay for the convenience (by the time you unlock all the features you want, expect a £50+ monthly bill to host the site).
Shopify and Square are the more professional, industry-standard platforms for most independent businesses. The fees are minimal (Square doesn't even have any upfront or monthly costs, it simply takes around 2% of each payment amount) and the tools on offer are very powerful once you do the initial legwork.
They're both pretty evenly matched and it's hard to recommend one over the other in a broad sense, but this video does a pretty decent job at comparing the two.
Personally we find Shopify a little harder to set up (and it comes with a small monthly fee), whereas Square is really slick for anyone wanting a quick and easy shopping cart to their website or social media posts. Here's a simple yet comprehensive tutorial on how to get going with Square:
You now have everything you need to make a splash online, and the beauty of online sales is that once you've cracked it, it's fully scalable (upward!)
To make a real go of it, we'd recommend spending a little time brushing up on your online marketing knowledge. Here are a few resources our own marketing manager heartily recommends to get you started:
The Smart Passive Income Podcast: Host Pat Flyn is immensely enjoyable to listen to, and not only does he freely impart some brilliant tips that business courses charge good money for, but his optimistic attitude is borderline infectious.
The 1-Page Marketing Plan: An absolute essential for both newbies and seasoned pros alike. It's free on Kindle, or tuppence if you want a secondhand paperback copy.
Seth's Blog: Seth Godin was the world's first marketing rockstar and remains the most looked-up to guru in the industry. His blog is more philosophical than practical, but extremely easy to digest and sure to get your creative juices flowing.
Moz: the one-stop shop for learning about SEO. Unlike the other resources listed above Moz leans to the technical side, but it's the only resource you'll need if you want to learn more about Google search optimisation.
Wild Things Gifts Ltd
Unit 5, Kenton Place
Exeter EX2 8QN
t. 44 (0) 1392 211268
Registration No.: 07050963
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